E.GMI.2023 - Australian Good Meat influencer ambassador content generation - Kimberley Busteed

Summary

Content series developed and produced by MLA trained Red Meat Ambassador and influencer Kimberley Busteed.

Through the series, Kimberley discovers, explores, experiences and shares the lives and stories of the people who make up the red meat industry. This series introduces, showcases and connects country and city, with all videos published on the Australian Good Meat social channels.

Objectives

Utilise the skills of MLA trained ambassador and influencer Kimberley Busteed to produce content that continues to tell the industry story to change perceptions and build trust amongst the Australian Good Meat community audience.