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E.GAM.2023 - CMA - Australian Good Meat amplification FY23

Project start date: 01 July 2022
Project end date: 30 June 2023
Publication date: 14 May 2024
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb
Relevant regions: National

Summary

This Company Managed Account (CMA) provided funding for amplification of social and digital campaigns for the Australian Good Meat program activities in FY23. This included paid campaigns through Meta (Facebook and Instagram), YouTube and also Google Ads.

Objectives

Boost the reach and frequency of Australian Good Meat communications platforms and content.

More information

Project manager: Heidi Brunker
Contact email: reports@mla.com.au