E.CST.2023 - Content strategy FY23 online summary
| Project start date: | 01 July 2022 |
| Project end date: | 30 June 2023 |
| Publication date: | 23 April 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
This CMA will support the delivery of key priorities in the Content Strategy to increase engagement and impact with key MLA stakeholders. This may include initiatives such as the Next Gen campaign, Beyond the Gatekeeper campaign, expanding third party networks and/or value-chain communications "mapping". The CMA funds will be used strategically to deliver on initiatives where MLA's existing networks and channels are exhausted - this could include advertising and promotion, printing and distribution, content (such as video/digital) development and production, and/or stakeholder engagement. It may also support costs associated with staff travel, accommodation etc where stakeholder engagement is required to enhance the outcomes of this work.
Objectives
To increase engagement with and impact of MLA's communication with key industry stakeholders.
More information
| Project manager: | Marguerite Cuddihy |
| Contact email: | reports@mla.com.au |
