E.COP.2023 - Australian Good Meat content writing FY23

Summary

To stay current and ensure a great user experience the content on the Australian Good Meat website (or any website) must be regularly updated. New web content is developed in conjunction with, and in support of, new social-first video content. This allows us to gain attention on the social channels and drive traffic to the site through a CTA link.

Content is also reviewed and updated to ensure currency and optimisation to not only keep visitors engaged, it also improves search engine rankings and resultant traffic.

Objectives

Create new website content in line with campaign activities and enhance current content in line with SEO best practice.