E.CEM.2204 - BAU activity
| Project start date: | 04 August 2022 |
| Project end date: | 29 June 2023 |
| Publication date: | 12 February 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle |
| Relevant regions: | National |
Summary
Elevate Australian Beef’s social presence from a lifestyle recipe hub to a single source of truth on all things beef – how, why and when to cook it.
Recruit new or lapsed buyers of beef by speaking to them on the right channels and in their own language.
Inspire new and existing consumers at key decision times to choose beef. Drive consideration for beef.
Objectives
Drive consideration of Beef via social channels.
More information
| Project manager: | Krystina Batt |
| Contact email: | reports@mla.com.au |
