E.ACT.2023 - Ambassador Activations Fy23
| Project start date: | 03 April 2023 |
| Project end date: | 30 June 2023 |
| Publication date: | 30 June 2023 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
MLA utilises Red Meat Ambassadors to support the implementation of community engagement activities such as attendance at events, involvement in schools program, and use in social media channels to promote the red meat industry credentials to the community to boost overall trust in the red meat industry. Expenses are paid for the Ambassadors to cover expenses such as travel, accommodation and daily fees where required.
Objectives
Leverage the Ambassador alumni to participate in community engagement activities by sharing positive stories about the red meat and livestock industry to support community trust and wider red meat positioning outcomes.
More information
| Project manager: | Susan Howe |
| Contact email: | reports@mla.com.au |
