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D.VSI.2022 - Veal Social influencers

Project start date: 20 August 2022
Project end date: 30 June 2023
Publication date: 12 February 2024
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle
Relevant regions: National

Summary

Veal is not popular with younger consumers. It is mostly consumed by Established and Senior Couples.​


Veal supply in the domestic market is low and is not top of mind in consumer's cooking repertoires​.

Objectives

Increase awareness of Veal.

More information

Project manager: Krystina Batt
Contact email: reports@mla.com.au