D.LBR.2302 - Lamb brand spend FY23
Project start date: | 01 July 2022 |
Project end date: | 30 June 2023 |
Publication date: | 01 March 2024 |
Project status: | Completed |
Livestock species: | Sheep, Lamb |
Relevant regions: | National |
Summary
‘Share the Lamb’ has been a consistent brand position executed through the annual Summer Lamb campaign, as well as various versatility/ease campaigns to help drive everyday relevancy. Despite this, Lamb’s brand equity scores (an indicator of brand health) have been on a decline in the L5Y.
Objectives
Arrest decline in brand power by improving Lamb’s saliency, difference, and meaningfulness scores in FY24.
More information
Project manager: | Derek Lau |
Contact email: | reports@mla.com.au |