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D.FRM.2023 - Foodservice Inspiration

Project start date: 15 August 2022
Project end date: 30 December 2023
Publication date: 09 February 2024
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb
Relevant regions: National

Summary

The Foodservice Inspiration (Rare Medium) program is MLA’s key communications platform to the foodservice category providing education and inspiration about Australian red meat from paddock to plate. The program targets audience segments through a quarterly emagazine, website, digital and social media.

Objectives

Ensure foodservice operators feel confident that Australian Red Meat is an essential ingredient to the growth and profitability of their business.

More information

Project manager: Mary-Jane Morse
Contact email: reports@mla.com.au