D.CCM.2023 - Culinary Confidence Online Summary
| Project start date: | 01 July 2022 |
| Project end date: | 30 June 2023 |
| Publication date: | 24 January 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Further strengthen and develop key account relationships to deliver increased value at foodservice to increase confidence in menuing of red meat and ensure it remains first choice of protein via customised key account business and communication plans + tailored culinary masterclasses + RMA asset development and promotion.
Objectives
Deliver increased value at foodservice to increase confidence in menuing of red meat and ensure it remains first choice of protein via customised key account business and communication plans + tailored culinary masterclasses + RMA asset development and promotion.
More information
| Project manager: | Samuel Burke |
| Contact email: | reports@mla.com.au |
