D.BCB.2023 - Brand Campaign Intergration (FIND) Beef
| Project start date: | 01 July 2022 |
| Project end date: | 30 June 2023 |
| Publication date: | 12 February 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle |
| Relevant regions: | National |
Summary
Influencing in-store/digital touch points across retailers to deliver a partnership between retailer owned product and MLA brand campaigns through investment in retail media opportunities to promote the Healthy Beef/Mid-Week Meals campaign at shelf and online (FIND).
Objectives
- Reduce # shoppers switching during campaign period.
- Sales uplift across the participating stores/products compared to the rest of the network.
More information
| Project manager: | Elisha Moran |
| Contact email: | reports@mla.com.au |
