Business Cases for Data Use in the Red Meat Supply Chain
Producers are utilising available data to support business efficiencies and decision making.
| Project start date: | 22 March 2021 |
| Project end date: | 17 December 2021 |
| Publication date: | 28 March 2022 |
| Project status: | Completed |
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Summary
This project looked to understand the adoption of data usage across the red meat industry by showcasing how data and technology can enable practical business outcomes along the value chain. The project did this through the development of three business cases that demonstrate the value propositions that data usage and technology can enable and how, along with four supporting case studies that highlight real examples of data and technology usage within the industry.
Objectives
1. Identify who in the industry the data or technology use could potentially impact the most, and provide examples of specific business objectives it could help businesses achieve.
2. Provide an understanding of the current state of adoption of the data and technology use in the industry.
3. Quantify the benefits and impact to industry of the data or technology use, including how it might change for organisations in different areas of the red meat supply chain.
4. Identify current adoption challenges, potential solutions to help overcome these, and future prospects of the data and technology use.
Key findings
The three business case topics that were selected and prioritised in this project were:
1. Quality, performance and health data sharing to improve returns across the supply chain
2. On-farm animal performance and efficiency data to optimise returns
3. Grazing management, pasture availability and soil quality data to improve performance and sustainability.
Benefits to industry
Clearly articulated business cases that demonstrate the true benefits of data usage have been an important catalyst for change in other industries. However, there is currently a lack of such evidence-based business cases for data usage in the Australian red meat industry. This project addresses this gap, to with the aim of demonstrating data and technology usage across the Australian red meat industry.
MLA action
Not applicable
Future research
Leaders in the Australian red meat industry, such as the large feedlots/grass finishers and processing plants, could potentially help drive data sharing and usage. There is also potentially an opportunity for industry bodies to support industry to evaluate existing solutions for data sharing across the supply chain. Additionally, to ensure technology solutions are fit for purpose, there’s an opportunity to incentivise collaboration between solution providers and industry.
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For more information Contact Project Manager: Luc McCann |
