ACC Digital value chain strategy development and Digital Officer
Did you know the Digital Officer will be responsible for management and implementation of all ACC digital initiatives undertaken over the initial three years of this project, with a specific focus on livestock production.
| Project start date: | 31 October 2019 |
| Project end date: | 31 January 2021 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle |
| Relevant regions: | National |
Summary
The goal of the Digital Officer project is to analyse the value in linking existing and new company data with other data sets and mining the data to generate value and new opportunities. It is proposed that a Digital Officer be deployed to develop and implement ACC’s digital strategy. The Digital Officer will be responsible for management and implementation of all digital initiatives undertaken over the initial three years, with a specific focus on livestock production.
Objectives
The primary objective of this work is to evaluate the feasibility and commercial options of data capture, management, and analytics across the ACC-ACBH businesses. The primary goal is to provide support in the form a dedicated Digital Officer resource to deliver a data capture and analytics processes. This was designed to be managed through the provision of new data capture and storage methods and advanced data analytics to generate new insights for the business.
Key findings
The program provided a catalyst to fast-track digital innovation capability within ACC, namely:
• building trust in company’s data to make decisions
• developing a data culture
• recruitment and lines of reporting to enhance practice change
• networks delivering benefits by accelerating uptake of new methods.
Benefits to industry
The Digital Strategy role demonstrated supporting the delivery of impact for industry in this focus area by assisting to increase the efficiency with which data is collected, integrated, analysed and presented for use to decision makers across the supply chain. The co-funded roles have contributed toward achievement of a range of key outputs (products) and their value propositions, including:
• Economic benefits
• Environmental/sustainability benefits
• Socialised benefits
Dashboards are currently being used by the business daily to make decisions. By all reports, all senior managers including General Managers, across properties, feedlots and processing have been impressed with the information available and the requests for additional reports and information are growing.
MLA action
MLA supporting the harmonisation of the Data lab roles to achieve end to end connectivity. At this time a major communications initiative will commence highlighting steps taken and lessons learnt across farm/feedlot, factory and marketing.
Future research
ACC has a proposed broader vision of developing internal end to end supply chain capability (i.e. data lab). The primary focus of the proposed next phase will be the reviewing and evaluating options to integrate their current data capture and analytical capabilities aligned with their data transfer needs. ACC is in the process of linking all their disparate systems together to enable them to have improved real time reporting systems to make better informed business management decisions.
More information
| Project manager: | Garry McAlister |
| Contact email: | reports@mla.com.au |
| Primary researcher: | Australian Country Choice Investments |
