W.RDE.2201 - LEP LiveCorp Market Access Recharge
This project is strictly a M$ recharge project for costs incurred by LiveCorp under the LEP Program.
| Project start date: | 30 June 2021 |
| Project end date: | 29 June 2022 |
| Publication date: | 11 March 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
LiveCorp’s Industry Capability Program engages with industry and the department to respond on issues management and the development of health certification with the aim of increasing market access for exporters and producers, through maintaining / improving existing market access as well as developing new market opportunities.
Objectives
LiveCorp and MLA undertook their respective consultation processes with levy payers, members and stakeholders as part of the 2021-22 AOP/AIP development process. Acknowledging those plans and building on them, specific in-market LEP AIP focus areas have been identified by LiveCorp as they reflect exporter priorities and the greatest potential for levy return on investment. These include 1) stunning, 2) Indonesian wet markets, 3) in-market heat stress (sheep and cattle), 4) breeder cattle, and 5) COVID support.
This program recharge will assist the costs incurred to maintain work in these five priority areas.
Key findings
Market access ($150,000) – in support of this key Red Meat 2030 priority, LiveCorp’s Industry Capability Program engages with industry and the department to respond on issues management and the development of health certification with the aim of increasing market access for exporters and producers, through maintaining / improving existing market access as well as developing new market opportunities.
Benefits to industry
The recharge activities that align with MLA’s 2021-22 AIP are:
Market access ($150,000) – in support of this key Red Meat 2030 priority, LiveCorp’s Industry Capability Program engages with industry and the department to respond on issues management and the development of health certification with the aim of increasing market access for exporters and producers, through maintaining / improving existing market access as well as developing new market opportunities.
MLA action
This project is strictly a M$ recharge project for costs incurred by LiveCorp under the LEP Program.
Future research
This project is strictly a M$ recharge project for costs incurred by LiveCorp under the LEP Program.
More information
| Project manager: | Rashelle Levonian |
| Contact email: | reports@mla.com.au |
