V.ISC.2324 - Australian Agrifood Data Exchange Phase 2 and 3 - Explainer Animations

Summary

The Australian AgriFood Data Exchange (AAFDX) is an initiative designed and overseen by the agrifood industry to enable participants to share, discover, merge and re-use data from disparate systems in a secure cloud environment.

Objectives

The objective of this project was to produce four animations with each focused on one of the prioritised use cases for Phase 2 of the Australian Agrifood Data Exchange program. The focus for these animations included:
- biosecurity (wine)
- traceability (rock lobster)
- benchmarking (grains)
- compliance (meat and wool).

The animations are being utilised as a key marketing asset to leverage and inspire the Australian agrifood industry on the importance of creating a data exchange as an enabling piece of infrastructure to drive awareness of the initiative and to clarify the benefits it seeks to deliver.

Key findings

The short animations explained the value proposition of the data exchange and its potential application in agriculture.

Benefits to industry

The use cases sufficiently demonstrated the viability of establishing the data exchange platform, as a potential solution to the challenges identified for the agricultural sector.

MLA action

MLA has played the lead role in coordinating the co-investment funds and IP management for the project supporters of the AAFDX.

Future research

The four animations of the targeted use cases demonstrated that the establishment of a data exchange was a reasonable potential solution to broad challenges across the agrifood sector and, as such, aimed to represent diverse and distinct problems, industries, geographies, and points along the value chain. The prioritised use cases had contributed to the development of the business case in Phase 3 of the project.