V.ISC.2031 - Summary of ISC Livestock Marketing Campaign 20/21
| Project start date: | 21 October 2020 |
| Project end date: | 29 June 2022 |
| Publication date: | 24 January 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
This project coordinated the development and delivery of the ISC flagship initiative ‘Livestock Marketing Campaign' (LMC). The project included the establishment of LMC pilot sites, engaging with stakeholders, establishing local advisory groups and developing nationally consistent but locally relevant communications material for the sites to support the selling of livestock.
Objectives
To raise awareness and understanding of Integrity Systems Company, its role in Australia’s red meat integrity system and the importance and requirements of the integrity system programs (LPA, NLIS and NVD).
Key findings
Local advisory groups were established to help create locally relevant content which is consistent with the core messages of the campaign.
Benefits to industry
Increasing awareness and knowledge of importance of the Integrity Systems products will maintain Australia's foot safety and biosecurity.
MLA action
The campaigns will be continually refined to be relevant and impactful.
Future research
None in this work. The campaigns will be continually refined to be relevant and impactful.
More information
| Project manager: | Gillian Praeger |
| Contact email: | reports@mla.com.au |
