E.RMA.2200 - Ambassadors for the Red Meat Industry FY22
| Project start date: | 30 September 2021 |
| Project end date: | 29 December 2022 |
| Publication date: | 20 May 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
To build the industry's capability to effectively communicate with the community, MLA with support from AgCommunicators will conduct a series of training workshops for industry representatives. These representatives will become 'ambassadors for the red meat industry' to engage and raise the community's general knowledge of the industry, with the aim of improving perceptions and trust in the red meat and livestock industry.
Objectives
Train industry representatives with the skills and capability to effectively communicate key messages on the industry with a community audience - to maintain trust and improve community perceptions towards the industry.
More information
| Project manager: | Lindsay Kasprowicz |
| Contact email: | reports@mla.com.au |
