E.MIM.2003 - Media monitoring
| Project start date: | 30 June 2021 |
| Project end date: | 30 December 2022 |
| Publication date: | 14 May 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
A key component of MLA’s corporate affairs and communications strategy is engaging with a diverse group of stakeholders through the media – including print, broadcast, social media and online – covering rural, regional and metro media. Regular media monitoring and reporting is a crucial component of MLA’s media outreach, this allows MLA to track volume of media coverage, understand how MLA is being portrayed in the media, respond to emerging trends, and identify issues that may have reputational impact for MLA.
Beyond MLA, there is also a key requirement to track media coverage and sentiment towards the red meat and livestock industry – in particular around important themes such as environment, alternative plant-based proteins/fake meat, animal health and welfare, nutrition, market access and innovation.
Objectives
A key component of MLA’s corporate affairs and communications strategy is engaging with a diverse group of stakeholders through the media – including print, broadcast, social media and online – covering rural, regional and metro media. Regular media monitoring and reporting is a crucial component of MLA’s
media outreach, this allows MLA to track volume of media coverage, understand how MLA is being portrayed in the media, respond to emerging trends, and identify issues that may have reputational impact for MLA.
Beyond MLA, there is also a key requirement to track media coverage and
sentiment towards the red meat and livestock industry – in particular around important themes such as environment, alternative plant-based proteins/fake meat, animal health and welfare, nutrition, market access and innovation.
More information
| Project manager: | Georgie Humphries |
| Contact email: | reports@mla.com.au |
