E.COM.0002 - Comms campaigns online summary FY22
| Project start date: | 30 June 2021 |
| Project end date: | 29 June 2022 |
| Publication date: | 23 April 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Through targeted communications, campaigns aim to encourage the uptake of practices that will deliver high-impact within the red meat supply chain. Beyond the reach of MLA's communications channels, campaigns are designed to raise awareness and encourage engagement with priority areas of RD&A. The campaigns CMA will be used to fund the costs associated with developing and amplifying high impact communications and promotional activities, as identified in the 2021-22 AIP for the communications team. These costs may include video production, advertising, resource development and SEO and social media boosting costs.
Objectives
The 2021-22 campaigns budget will be used to support a campaign on phosphorus supplementation and another on Red Meat Positioning.
More information
| Project manager: | Marguerite Cuddihy |
| Contact email: | reports@mla.com.au |
