E.CEM.2200 - Australian Good Meat website development
| Project start date: | 08 August 2021 |
| Project end date: | 12 October 2022 |
| Publication date: | 06 May 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National, International |
Summary
The refreshed Australian Good Meat website was launched in November 2021. The redesign:
- targeted ‘red meat reducers’ metro audience
- provided easy to understand information – backed by facts
- busted the myths – tackling the tough questions
- was designed to be mobile first and adaptive – 80% of social media via mobile at the time.
- easy to use and agile from a back end for us to be able to upload current affairs and key issues in a timely manner.
New platform is easy to use and agile from a backend for us to be able to upload current affairs and key issues in a timely manner.
Objectives
Develop and enhanced version of the www.goodmeat.com.au website that is mobile first, adaptive, in line with current best practice and provides an enhanced user experience.
More information
| Project manager: | Heidi Brunker |
| Contact email: | reports@mla.com.au |
