E.CEM.2132 - Paddock to Plate Royal Shows Igloo
| Project start date: | 11 June 2021 |
| Project end date: | 18 October 2022 |
| Publication date: | 02 May 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
The Australian Good Meat stand at select Royal Shows features the paddock to plate experiences in virtual reality/360 degree vision to increase community awareness about the red meat and livestock industry. Historically MLA has used VR goggles for visitors to view the story. To gain increased reach while also managing covid requirements, MLA has engaged Igloo Vision to provide an Igloo dome that will host up to 10 people to view the story at any one time during covid distancing guidelines, and more in non-Covid times. The Igloo also provides the ability to play a series of the Australian Good Meat animations that are not viewable w
Objectives
To utilise immersive technologies that have the capability to showcase footage filmed in 360 degrees, require minimal personnel to manage, and support reach targets during covid and non-covid times to enable viewing of the paddock to plate stories at Royal Shows.
More information
| Project manager: | Susan Howe |
| Contact email: | reports@mla.com.au |
