E.ADV.2022 - Ambassadors at community events Fy22

Summary

Through its Ambassadors for the Red Meat Industry Program, MLA utilises Ambassadors to participate in community events such as Royal Shows as an opportunity to engage in positive community conversations to generate awareness and education about the Australian red meat and livestock industry. Ambassadors are paid for their time with capped reimbursements on meals, travel and accommodation where required.

To cover expenses related to usage of Producer Advocates across MLA events and community programs such as Royal Shows.

Objectives

To utilise the cohort of Ambassadors for the Red Meat Industry to support red meat positioning outcomes through community events.