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D014222 - E.CEM.2221 - CMA Good Meat engagement FY22

Project start date: 30 June 2021
Project end date: 29 June 2022
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb
Relevant regions: National, International

Summary

This Company Managed Account (CMA) provided funding for several operational activities supporting the Australian Good Meat community engagement activities in FY22.

Objectives

Communicate the environment, animal welfare and nutrition attributes of red meat and defend the positive attributes of the industry to improve community perceptions towards the red meat industry. CMA to cover miscellaneous community engagement costs.

More information

Project manager: Heidi Brunker
Contact email: reports@mla.com.au