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D.GOA.2022 - Goat FY22

Project start date: 28 July 2021
Project end date: 29 June 2022
Publication date: 13 February 2024
Project status: Completed
Livestock species: Goat
Relevant regions: National

Summary

  • Build awareness of Goat meat as a protein choice within the Australian foodie audience by using the exposure and buzz around Goatober to increase familiarity and trial of goat meat.
  • Engage with chef influencers and amplify content via Rare Medium to demonstrate the versatility of goat meat​.

Objectives

Goat Budgets FY2022.

More information

Project manager: Krystina Batt
Contact email: reports@mla.com.au