D.GBP.2022 - Greatest butcher on your block
| Project start date: | 28 July 2021 |
| Project end date: | 29 June 2022 |
| Publication date: | 12 February 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Targeting new shoppers to both butchers and the beef and lamb categories. GBOYB is an in-store campaign capturing all path to purchase touch points, inspiring consumers and specifically Modern Australian shoppers to purchase beef and lamb from an independent butcher.
Objectives
Increase frequency of shop within butchers shops.
More information
| Project manager: | Tamara Fenton |
| Contact email: | reports@mla.com.au |
