D.FWG.2022 - Rare Medium Content WGITH
| Project start date: | 01 July 2021 |
| Project end date: | 30 December 2022 |
| Publication date: | 09 February 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Rare Medium Content (What's Good in the Hood) is part of MLA’s key communications activities to the foodservice category providing inspiration about Australian red meat from paddock to plate. The program targets audience segments through insertion in Rare Medium's quarterly emagazine, website, digital and social media.
Objectives
Ensure foodservice operators feel confident that Australian Red Meat is an essential ingredient to the growth and profitability of their business.
More information
| Project manager: | Mary-Jane Morse |
| Contact email: | reports@mla.com.au |
