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D.FRP.2022 - Rare Medium Photography

Project start date: 30 June 2021
Project end date: 29 June 2022
Publication date: 12 February 2024
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb
Relevant regions: National

Summary

Rare Medium Photography is utilised as part of MLA's Foodservice Inspiration (Rare Medium) program for the foodservice category providing education and inspiration about Australian red meat from paddock to plate. Photography is used throughout the program including in the quarterly emagazine, website, digital and social media.

Objectives

Ensure foodservice operators feel confident that Australian Red Meat is an essential ingredient to the growth and profitability of their business.

More information

Project manager: Mary-Jane Morse
Contact email: reports@mla.com.au