D.FRE.2202 - Rare Medium Emagazine
| Project start date: | 08 August 2021 |
| Project end date: | 29 June 2022 |
| Publication date: | 12 February 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Rare Medium Emagazine is MLA’s key communications platform to the foodservice category providing education and inspiration about Australian red meat from paddock to plate. Produced quarterly, the emagazine engages foodservice influencers and paid media to target audience segments through digital and social media.
Objectives
To ensure foodservice operators feel confident that Australian Red Meat is an essential ingredient to the growth and profitability of their business.
More information
| Project manager: | Mary-Jane Morse |
| Contact email: | reports@mla.com.au |
