D.FIE.2022 - Rare Medium Chef Influencer Engagement
| Project start date: | 01 July 2021 |
| Project end date: | 10 December 2022 |
| Publication date: | 09 February 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Rare Medium Chef Influencer Engagement program leverages influential persons within the foodservice community to assist in communicating education and inspiration about Australian red meat from paddock to plate to chefs and foodservice professionals.
Objectives
Ensure foodservice operators feel confident that Australian Red Meat is an essential ingredient to the growth and profitability of their business.
More information
| Project manager: | Mary-Jane Morse |
| Contact email: | reports@mla.com.au |
