D.BUD.2022 - Butcher Data
| Project start date: | 10 July 2021 |
| Project end date: | 27 December 2022 |
| Publication date: | 24 January 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Purchase 12 month subscription from Roy Morgan for Helix Personas. The Helix program is a segmentation tool that analyzes your customers based on their demographics and psychographics, giving you insights into their preferences, activities and profitability. we used this tool to develop customer information for ABG members.
Objectives
Collaborating with industry partner AMIC to assist the IRB channel to
identify business opportunities and grow demand for red meat.
More information
| Project manager: | Doug Piper |
| Contact email: | reports@mla.com.au |
