V.ISC.1931 - Integrity Systems Marketing Strategy
ISC has a Marking Strategy to clarify branding of our programs: LPA, NLIS and LPA NVD.
| Project start date: | 26 July 2019 |
| Project end date: | 25 October 2021 |
| Publication date: | 24 January 2024 |
| Project status: | Terminated |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
To assist ISC to develop a Marketing Strategy which will include:
- segmentation and profiles for all target audiences/stakeholders
- a clear and compelling value proposition for ISC, the integrity system and integrity programs for all target audiences
- brand clarity for ISC and the parent brand MLA as well as the programs (LPA, NLIS and LPA NVD)
- a strategy to communicate the brand and value proposition across target audiences.
Objectives
The approach for the development of the marketing strategy includes:
- identify and research target audiences
- deliver target audience value propositions
- develop the implications of value propositions for messaging
- develop a brand blueprint for ISC.
Benefits to industry
Clarify ISC branding of programs: LPA, NLIS and LPA NVD for producer awareness.
MLA action
Continual assessment of producers' understanding of ISC's products to assess if branding has improved in clarity, or if further improvements are required.
More information
| Project manager: | Kathleen Allan |
| Contact email: | reports@mla.com.au |
