G.OPP.2001 - Global Programs FY2020 - online summary
The promotion of Aussie red meat across international markets boosts Australian Beef, Lamb and Goat reputation and consumption.
| Project start date: | 30 June 2019 |
| Project end date: | 29 June 2021 |
| Publication date: | 09 February 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National, International |
Summary
This project facilitated the Global Strategy Review for 2020, focuses on industry consultation and communications to boost the consumption of Australian red meat globally.
Objectives
To establish a global strategy to promote Aussie red meat.
Key findings
This project does not involve any research, therefore there are no key findings.
Benefits to industry
Successful promotion of Australian Beef, Lamb and Goat across international markets increases the global consumption of Australian red meat.
More information
| Project manager: | Andrew Cox |
| Contact email: | reports@mla.com.au |
