E.STK.2120 - Beef Australia 2021 MLA site activation

Project start date: 29 April 2021
Project end date: 29 December 2021
Publication date: 08 May 2024
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle
Relevant regions: Queensland

Summary

As principal sponsor for Beef Australia 2021, MLA aims to engage with stakeholders to increase awareness of MLA programs, encourage adoption of MLA program outcomes, and educate community stakeholders on the industry paddock to plate story. MLA had a large trade site at Beef Australia in which MLA had an events activation agency (Dream Weavers) design and support MLA at the event.

Objectives

As principal sponsor for Beef Australia, MLA aims to engage with stakeholders to increase awareness of MLA programs, encourage adoption of MLA program outcomes, and educate community stakeholders on the industry paddock to plate story.

More information

Project manager: Data Load
Contact email: reports@mla.com.au