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E.SMK.2100 - Social Media Playbook 2021

Project start date: 23 June 2021
Project end date: 29 December 2021
Publication date: 20 May 2024
Project status: Completed
Livestock species: Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb
Relevant regions: National

Summary

Create a social media playbook for MLA to share best practice ‘advocacy skills’ with Australian red meat industry stakeholders to communicate the industry’s credentials to a broad community audience.

Objectives

For industry stakeholders to have best-practice social media tools to support a consistent approach and messaging around the industry's credentials to support their community engagement and education activities.

More information

Project manager: Samantha Jamieson
Contact email: reports@mla.com.au