E.CEM.2104 - Consumer Sentiment Research 2022
| Project start date: | 05 June 2021 |
| Project end date: | 30 December 2021 |
| Publication date: | 20 May 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Annual research undertaken with Pollinate research agency to understand levels of consumer sentiment towards the red meat industry and perceptions towards environment, animal welfare, nutrition, and alternative protein fake meat - to help guide the community communications program strategy and track KPIs.
Objectives
Understand the consumer sentiment towards the red meat industry and perceptions towards environment, animal welfare, nutrition, and alternative protein fake meat - to help guide the community communications program strategy and track KPIs.
More information
| Project manager: | Samantha Jamieson |
| Contact email: | reports@mla.com.au |
