E.CEM.2039 - Igloo Immersive paddock experience 2021
| Project start date: | 07 March 2021 |
| Project end date: | 29 November 2021 |
| Publication date: | 20 May 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep |
| Relevant regions: | National |
Summary
This project will showcase MLA's beef & lamb paddock to plate experience at Sydney Royal Easter Show, and EKKA. The activation is designed to expose the Australian community to our world class beef and lamb production systems through a series of videos shot across the Australian red meat supply chain.
Objectives
The activation is designed to expose the Australian community to our world class beef and lamb production systems through a series of videos shot across the Australian red meat supply chain - overall to build community knowledge of, and trust in the Australian red meat industry.
More information
| Project manager: | Fiona Thompson |
| Contact email: | reports@mla.com.au |
