E.CEM.2022 - 2020 Melbourne Food & Wine Festival sponsorship
| Project start date: | 31 January 2020 |
| Project end date: | 28 December 2021 |
| Publication date: | 20 May 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
The Melbourne Food and Wine Festival is a week-long event that predominantly engages with passionate foodies along with the general public. MLA's sponsorship of this event provides a range of promotional channels to build awareness of Australian Good Meat and its aligned messaging around sustainable production and product nutrition. The event was postponed to 2022 due to Covid.
Objectives
Utilise the sponsorship benefits to build awareness of Australian Good Meat and its aligned messaging as a mechanism to build community trust in the red meat and livestock industry.
Benefits to industry
Promotion of the industry's positive production practices to increase positive consumer sentiment and trust in the red meat and livestock industry.
More information
| Project manager: | Fiona Thompson |
| Contact email: | reports@mla.com.au |
