E.CEM.2012 - Three Blue Ducks TV Series & Content Creation 2021
| Project start date: | 15 November 2020 |
| Project end date: | 15 December 2021 |
| Publication date: | 20 May 2024 |
| Project status: | Completed |
| Livestock species: | Grass-fed Cattle, Sheep |
| Relevant regions: | National, International |
Summary
This six-part series explored some of Australia’s most spectacular farming regions, taking the audience on a behind the scenes journey to reveal the regions, red meat producers and recipes behind a restaurant menu featuring Australian Red Meat. MLA's Community Program and Domestic Marketing teams collaborated to tell the story of Australian Beef and Lamb across two episodes and associated content.
Objectives
The objective of this project is to maintain community trust in the Australian red meat and livestock industry, and in turn ensure that the community and consumers feel good about purchasing and consuming red meat. This six-part series will explore some of Australia’s most spectacular farming regions, taking the audience on a behind the scenes journey, to reveal the regions, red meat producers and recipes behind a restaurant menu featuring Australian Red Meat. MLA's Community Program and Domestic Marketing teams will collaborate to tell the story of Australian Beef and Lamb across two episodes and associated content.
More information
| Project manager: | Data Load |
| Contact email: | reports@mla.com.au |
