Development of new generation livestock tag platform for the beef industry

The MLA Donor Company (MDC) project undertook to develop a feasible new generation of NLIS compliant smart ear tag for the red meat industry that could improve the timeliness, quality and accuracy of information available to red meat producers.

 

This project was seeking to enable improved efficiency and traceability, while reducing animal loss through illness, animal attack or theft. This project was undertaken using a staged approach, which included the identification, validation and definition of a Minimum Viable Product (MVP), the development and testing of a first-generation prototype, the development, initial manufacturing and testing of a marketable product and on-animal assessment of the product.

 

The project partner Ceres Tag partnered with the Commonwealth Scientific and Industrial Research Organisation (CSIRO) as well as local and international partners for product design, manufacturing, satellite provision, testing and development. The smart ear tag developed within the project incorporates geo-location, RFID compatibility, direct-to-satellite transmission, temperature sensor, accelerometer, solar panel, edge-node computing and algorithms.

Key results from the project were the design and development of a satellite enabled geo location ear tag that was provisionally tested against some operational requirements. The project failed to deliver a smart tag which could be commercialised at the stipulated price point ($10 - $25 per tag). The smart tag was also not NLIS approved as at the conclusion of the project. 

 

While the commercialisation price point objective and NLIS approval has not been achieved, the final product will still enable the remote capture of animal location, health and welfare data which can be potentially used by beef industry stakeholders to gain insights under certain scenarios.

The MLA Donor Company (MDC) project undertook to develop a feasible new generation of NLIS compliant smart ear tag for the red meat industry that could improve the timeliness, quality and accuracy of information available to red meat producers. This project was seeking to enable improved efficiency and traceability, while reducing animal loss through illness, animal attack or theft. This project was undertaken using a staged approach, which included the identification, validation and definition of a Minimum Viable Product (MVP), the development and testing of a first-generation prototype, 

the development, initial manufacturing and testing of a marketable product and on-animal assessment of 

the product.

 

The project partner Ceres Tag partnered with the Commonwealth Scientific and Industrial Research 

Organisation (CSIRO) as well as local and international partners for product design, manufacturing, satellite 

provision, testing and development. 

 

The smart ear tag developed within the project incorporates geo-location, RFID compatibility, direct-to-satellite transmission, temperature sensor, accelerometer, solar panel, edge-node computing and algorithms. 

 

Key results from the project were the design and development of a satellite enabled geo location ear tag that were provisionally tested against some operational requirements. 

The project failed to deliver a smart tag which could be commercialised at the stipulated price point ($10 - $25 per tag). The smart tag was also not NLIS approved as at the conclusion of the project. 

 

While the commercialisation price point objective and NLIS approval has not been achieved the final product will still enable the remote capture of animal location, health and welfare data which can be potentially used by beef industry stakeholders to gain insights under certain scenarios.

The MLA Donor Company (MDC) project undertook to develop a feasible new generation of NLIS compliant 

smart ear tag for the red meat industry that could improve the timeliness, quality and accuracy of information available to red meat producers. This project was seeking to enable improved efficiency and traceability, while reducing animal loss through illness, animal attack or theft. 

 

This project was undertaken using a staged approach, which included the identification, validation and definition of a Minimum Viable Product (MVP), the development and testing of a first-generation prototype, the development, initial manufacturing and testing of a marketable product and on-animal assessment of the product.

 

The project partner Ceres Tag partnered with the Commonwealth Scientific and Industrial Research 

Organisation (CSIRO) as well as local and international partners for product design, manufacturing, satellite 

provision, testing and development. 

 

The smart ear tag developed within the project incorporates geo-location, RFID compatibility, direct-to-satellite transmission, temperature sensor, accelerometer, solar panel, edge-node computing and algorithms. 

 

Key results from the project were the design and development of a satellite enabled geo location ear tag that were provisionally tested against some operational requirements. 

The project failed to deliver a smart tag which could be commercialised at the stipulated price point ($10 - $25 per tag). The smart tag was also not NLIS approved as at the conclusion of the project. 

 

While the commercialisation price point objective and NLIS approval has not been achieved the final product will still enable the remote capture of animal location, health and welfare data which can be potentially used by beef industry stakeholders to gain insights under certain scenarios.