D.LPP.2021 - Always on lamb
| Project start date: | 19 August 2020 |
| Project end date: | 29 June 2021 |
| Publication date: | 04 March 2024 |
| Project status: | Completed |
| Livestock species: | Sheep, Lamb |
| Relevant regions: | National |
Summary
Social content for lamb that aims to run outside campaign periods to keep lamb top of mind and drive purchase throughout the year.
Objectives
Build on consumer confidence to cook with lamb through cooking content and information. Activity to run outside campaign periods to keep lamb top of mind and drive purchases throughout the year. Channels include online video and social media channels.
More information
| Project manager: | Anna Sharp |
| Contact email: | reports@mla.com.au |
