D.IMP.2021 - Improving Shopper Experience
| Project start date: | 20 July 2020 |
| Project end date: | 07 September 2021 |
| Publication date: | 01 February 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Research-driven shopper-led instore navigation recommendations and rollouts to improve shopper experience and category growth.
Objectives
Q3/4 Improve category navigation through initiation of layout trials based on shopper 360 research and outcomes Kantar testing; Implement layout trials from study 1/study 2 shopper 360 research - moving mince, revenue management - Coles Price elasticity Coles/WOW Stage 1 shopper study - WOW.
More information
| Project manager: | Elisha Moran |
| Contact email: | reports@mla.com.au |
