D.IIS.2073 - Australia Foodservice Consumer Visit
| Project start date: | 24 June 2021 |
| Project end date: | 19 August 2021 |
| Publication date: | 13 February 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Data, information & key findings obtained from this project were analysed and incorporated in Australian domestic market brand and activity planning.
Objectives
Currently MLA doesn't have any read on consumer behaviour in Foodservice channel. To get the consumer visit insights including consumer spend, visit frequency and the cheque size will help MLA channel team to plan strategically, have a better conversation with key account and better implement our growth driver project commercially.
More information
| Project manager: | Carmen Liang |
| Contact email: | reports@mla.com.au |
