D.FRE.2021 - Rare Medium Emagazine
| Project start date: | 14 September 2020 |
| Project end date: | 29 December 2021 |
| Publication date: | 12 February 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Rare Medium Emagazine is MLA’s key communications platform to the foodservice category providing education and inspiration about Australian red meat from paddock to plate. Produced quarterly, the emagazine engages foodservice influencers and paid media to target audience segments through digital and social media.
Objectives
The Rare Medium seasonal emagazine is the Rare Medium program's key communication platform to the foodservice audience. Publishing four issues a year - two beef and two lamb - each issue is co-edited with a different chef influencer. Providing chefs and the fooservice industry with education and inspiration through the Australian red meat supply chain, the emagazine tells the stories or chef influencers and how they utilise red meat in their venuesc, highlights producer and supply chain innovation, explores and showcases whole carcase utilisation, profiles interesting uses of beef and lamb on menus and provides insights and information on key industry issues and priorities.
More information
| Project manager: | Mary-Jane Morse |
| Contact email: | reports@mla.com.au |
