D.BUD.2021 - Helix Personas
| Project start date: | 20 August 2020 |
| Project end date: | 29 June 2021 |
| Publication date: | 05 February 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Purchase Helix Personas. Helix tool incorporates values, beliefs and attitudes which are the best predictors of consumer behaviour, so you can reach your customer most effectively with messages that resonate. To be used by stakeholders AMIC and MLA to assist independent butchers.
Objectives
Helix Personas - Business tool identifying opportunities in a community to raise retail standards and beef and lamb sales.
More information
| Project manager: | Doug Piper |
| Contact email: | reports@mla.com.au |
