D.BPB.2020 - Beef Marketing FY20/21
| Project start date: | 30 June 2019 |
| Project end date: | 29 November 2021 |
| Publication date: | 13 February 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle |
| Relevant regions: | National |
Summary
- This code will be used to pay Beef brand activity for the full year that will drive demand and consumption of Beef in Australia.
- This includes creative, media buy, PR, point of sale development and distribution. The activity is divided in 2 parts, an always-on approach and 3 brand bursts throughout the year – being Winter, Spring and Autumn.
Objectives
Drive demand, awareness and consumption of Beef in Australia.
Key findings
Beef has 3x focus periods Winter, Spring and Autumn.
Benefits to industry
Improved insights to overcome barriers to Beef consumption.
MLA action
Build insights into future AIP planning.
Future research
Added to Consumer insights tracking.
More information
| Project manager: | Samantha Warfield Smith |
| Contact email: | reports@mla.com.au |
