D.ABG.2021 - IRB Channel Drivers
| Project start date: | 19 August 2020 |
| Project end date: | 29 June 2021 |
| Publication date: | 09 February 2024 |
| Project status: | Completed |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National |
Summary
Campaign to provide support and drive foot traffic to the independent retail butcher channel. Through ABG social media and magazine Womens Weekly.
Objectives
ABG/IRB Engagement - Social Media and print promotion to drive foot traffic to the IRB channel.
More information
| Project manager: | Doug Piper |
| Contact email: | reports@mla.com.au |
