MSA End User Training Services

Summary

The purpose of this project is to deliver effective end user training services to MSA stakeholders. The MSA program is a paddock-to-plate system that relies on each segment of the supply chain to ensure eating quality meets customer expectations and integrity is maintained. With significant adoption of MSA in Australia, there is now opportunity to facilitate the extraction of greater value from the MSA program. In particular working with brand owners and large end user accounts to not only underpin their business with MSA but embrace value adding and carcase utilisation opportunities. Effective training services will also provide education to understand the value in appropriate application of eating quality in conjunction with cooking methods and cuts.

Objectives

- Plan and deliver MSA training services to end users for beef and sheepmeat in alignment with the MSA strategy and implementation plans. This will include wholesalers, retailers and food service outlets.
- Facilitate the MSA licensing program for end users as required.
- Implement and deliver the training and licensing program for Independent Boning Rooms.
- Collaborate with Business Development Officers in identifying end user education opportunities through MSA brand owners to increase awareness and utilisation of MSA.
- Assist in the adoption of e-learning for end user training.
- Identify and work with large end user accounts to adopt MSA to underpin their business and increase red meat acquisitions in their business.
- Identify and work with large end user accounts to extend the value of MSA in a business through value-adding exercises.
- Assist as required with external enquiries for MLA demonstrations and services domestically and where necessary, internationally.

Benefits to industry

The MSA program relies on each segment of the supply chain to ensure eating quality meets customer expectations and integrity is maintained. With significant adoption of MSA in Australia, there is now opportunity to facilitate the extraction of greater value from the MSA program. In particular working with brand owners and large end user accounts to not only underpin their business with MSA but embrace value adding and carcase utilisation opportunities. Effective training services will also provide education to understand the value in appropriate application of eating quality in conjunction with cooking methods and cuts.

Future research