C.REP.2151 - Retail Promotions - greater China
Retail promotions and physical availability of Australian red meat has boost consumer awareness and consumption in greater China.
| Project start date: | 01 July 2020 |
| Project end date: | 30 June 2025 |
| Publication date: | 12 February 2024 |
| Project status: | In progress |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | International |
Summary
Retail promotions and physical availability of Australian red meat has boost consumer awareness and consumption in greater China.
Objectives
The objective of this project was to increase consumer awareness of Australian branded red meat in greater China retail markets.
Key findings
Retail promotions in greater China have led to improved physical availability of Australian red meat.
Benefits to industry
Benefits to the red meat industry include:
- building of brand equity for Australian red meat amongst targeted consumers
- increasing the physical availability of Australian red meat products on a global scale.
MLA action
Continuation of retail promotions in greater China markets.
Future research
There will be no future research conducted for this project.
