P.PSH.0846 - Identifying commercial opportunities across the red meat value chain through design led innovation
The project will deliver a portal tool for use by industry players and researchers to access and assist in identifying key markets and investment opportunities for the red meat industry.
| Project start date: | 23 June 2017 |
| Project end date: | 04 January 2018 |
| Publication date: | 30 April 2024 |
| Project status: | Terminated |
| Livestock species: | Grain-fed Cattle, Grass-fed Cattle, Sheep, Goat, Lamb |
| Relevant regions: | National, Cold wet, Dry, Mediterranean, Tropical warm season wet, Sub-tropical moist, Sub-tropical sub-humid, Temperate, Temperate sub-humid, Tropical Moist, Tropical wet |
Summary
This proposal aims to develop a bespoke model for MDC to enable red meat stakeholders and academic research partners to develop insights in key markets and frame specific company opportunities to be undertaken as collaborative research projects. This will be undertaken through a market research portal which will provide the tools and methods for firms to build new leadership capability (as part of the market exploration phase) and become the broker to research capability and knowledge for each project.
Objectives
- Enable MDC to translate market insights investment to industry partners to enable the sector to counter the historic trend of reducing per capita meat consumption in the domestic market, while also growing red meat consumption in high value markets in Asia and the Middle East.
- Provide a platform for industry to develop relevant and hands on business model skills and innovation capability within their organisation, while reducing the risk of innovation investment.
- Provide a platform for the academic and research community to directly connect to industry partners to develop long term funded research programs which are aligned to delivering significant industry impact and commercialisation to the sector.
More information
| Project manager: | Skye Richmond |
| Contact email: | shickey@mla.com.au |
| Primary researcher: | University of Technology, Sydney (UTS) |
