Summary
Increased competition in the global food markets ensures Australia’s current premium market position remains precarious. With higher production costs than our competitors, it may no longer be enough to simply rely on our ‘clean, green & safe’ image. The establishment of a premium/high value point of difference for Australian red meat through executing a What’s NEXT: Horizon Two Strategy is imperative to achieving a long term defendable position.
Operating at the forefront of global food trends is a key component of this strategy. To assist partners to optimise their high value food business goals, MDC commissioned in-depth research in Global food trends. 1-page flyers have been developed as displayed below to present some of the key insight themes.
